It's funny - at the beginning, I definitely had ugly baby syndrome. I loved the stuff we made from extract and others were like, "Meh, it's beer." Since then, after improving processes and nitpicking the details, I think our beer safely competes with anything that we can get in the store locally. We have about 40 people as part of a "howler club" (some friends, some more aquaintances) with customized howlers who come to us and get fills when we have something they like and it's an awesome experience to have people that you don't hang out with and wouldn't call "friends" ask you for fills of your beer.
I do think some of it comes down to personal taste though. We had a NEIPA on tap that just kicked recently. I was in love with this beer as it was exactly what I was looking for. Hardly any bitterness but an explosion of hop aroma and flavor. I compared it side by side to 4 other commercial examples and I preferred it over those other 4 examples. I was worried I once again had ugly baby syndrome but I tried to analyze each of the 4 examples and pick out what it was that I didn't like - too much of a harsh bitterness in one, not enough hop aroma, not enough of that silky smooth body in another, etc. My point with this example is that the 4 commercial examples I compared ours to were good by all means, but just not what I wanted. The one we brewed was brewed to MY tastes so in my eyes, it was better.