Craft beer is defined by it's differentiation from BMC. Since BMC is pretty much ONE style (or close enough, don't argue!) that leaves PLENTY of other styles to choose from.
I personally enjoy changing it up frequently. I've made imperial this and that and have had success and some of them I've loved to drink quite often. But I also like a light beer now and again, especially right after work when I need a half-glass to wash down a snack before driving off somewhere. They are great sometimes in the evening if the food pairing is right.
But there are plenty of styles in the mid range that appeal. I highly doubt session ales are taking over craft beer sales. Yes they may be on the rise, but that is only natural considering that there are different strokes for different folks. It's a relatively new product. I'm pretty sure sour beers are outselling session beers (beers that didn't already fit neatly into a low alcohol category.)
I personally enjoy changing it up frequently. I've made imperial this and that and have had success and some of them I've loved to drink quite often. But I also like a light beer now and again, especially right after work when I need a half-glass to wash down a snack before driving off somewhere. They are great sometimes in the evening if the food pairing is right.
But there are plenty of styles in the mid range that appeal. I highly doubt session ales are taking over craft beer sales. Yes they may be on the rise, but that is only natural considering that there are different strokes for different folks. It's a relatively new product. I'm pretty sure sour beers are outselling session beers (beers that didn't already fit neatly into a low alcohol category.)