Why would you not? He is passionate about his beer. If you had a microbrew and were going up against the big dogs that brainwash us with bull****, wouldn't you be passionate???
Hmm. If you don't get what he's doing and saying, why are you on a home brewing forum?
If I were in Jersey, that'd totally have me checking out the brewery. I may even check my local store to see if they can get a hold of any of their beer.
I actually got to try some of this beer recently at a bachelor party, and was very impressed. Now I'm even more impressed by this guy. This goes right along with the back and forth I've been reading recently regarding Bud giving away free beer yesterday. I say preach on brother!
A buddy of mine interned there for a little bit, and brought some of his homebrew as his "resume." He handed one to that dude from the video, he tried it, made a face, and said "I want a real beer." And walked over to one of the tanks to pull a glass. That dude isn't even a brewer, he's just some guy who is completely obsessed with the brewery.