Good News: A new reason to drink...
Bad News: A new reason to keep us from drinking too much...
http://www.medicaldaily.com/beer-cr...-measure-when-youre-your-creative-peak-315154
"Beer For Creativity: 'The Problem Solver' Comes With Scale To Measure When You're At Your 'Creative Peak'
As if you didnt need another reason to drink, creative agency CP+B Copenhagen just teamed up with Danish brewery Rocket Brewing to design a beer that will boost your creativity. After all, its often while relaxing at a bar, drinking a pint, that we find ourselves thinking more creatively about the tasks at hand whether at work, at home, or elsewhere.
The beer, a 7.1 percent-alcohol by volume India Pale Ale is called The Problem Solver. Its bottle design is based on research from University of Illinois Professor Jennifer Wiley, who determined that a persons creative peak comes when they reach a blood alcohol level of 0.075. So, in order to get people as close to this level as possible, the bottle includes a scale, which shows creativity-searching drinkers where to stop drinking, based on their weight.
Also see: http://www.engadget.com/2014/12/22/the-problem-solver-beer-creativity/
Bad News: A new reason to keep us from drinking too much...
http://www.medicaldaily.com/beer-cr...-measure-when-youre-your-creative-peak-315154
"Beer For Creativity: 'The Problem Solver' Comes With Scale To Measure When You're At Your 'Creative Peak'
As if you didnt need another reason to drink, creative agency CP+B Copenhagen just teamed up with Danish brewery Rocket Brewing to design a beer that will boost your creativity. After all, its often while relaxing at a bar, drinking a pint, that we find ourselves thinking more creatively about the tasks at hand whether at work, at home, or elsewhere.
The beer, a 7.1 percent-alcohol by volume India Pale Ale is called The Problem Solver. Its bottle design is based on research from University of Illinois Professor Jennifer Wiley, who determined that a persons creative peak comes when they reach a blood alcohol level of 0.075. So, in order to get people as close to this level as possible, the bottle includes a scale, which shows creativity-searching drinkers where to stop drinking, based on their weight.
Also see: http://www.engadget.com/2014/12/22/the-problem-solver-beer-creativity/
