True, in order to do that they need to get people to listen though, I think they've been trying to educate people for years. What they should do to help educate people is to make some sort of video since people watch those more than they read, and they should try to make the video humorous or have some clever twist so that hopefully it'll go somewhat viral. That will help people on forums to start talking about it.
They should also have some sort if seal they could put on products to help people see where their money is going. I mean, if people educate themselves on what craft beer is and they don't want to spend money supporting the companies that work to destroy independent craft brewers then it'd be nice to have a quick way to identify them on the shelf.
So to recap we need to get a hold of the BA and convince them to make a viral video to help raise awareness and to create a seal to help people quickly identify independent breweries.