"Craft" beer sales top Budweiser

[GilaMinumBeer]

That's true. This is an interesting perspective, whereas before I viewed two markets, neither of which would grow or intersect (BMC and Non-BMC). However, with InBev's strategy of diversifying their umbrella of different brands, the BMC market may actually start to envelop the non-BMC market by merely diverting profit away from smaller independent breweries. 10 Barrel being a good example.

After reading the link, I have an even deeper respect for the BMC craft. The employee basically indicated that, with the Goose Island brand the mainstream products went macro scale while the Goose Island founders are left to craft the seasonal offerings at the original GI brewery. That, IMO, is genius!

 

[lazysunday]

After reading the link, I have an even deeper respect for the BMC craft. The employee basically indicated that, with the Goose Island brand the mainstream products went macro scale while the Goose Island founders are left to craft the seasonal offerings at the original GI brewery. That, IMO, is genius!

That is genius. It's a good business strategy, and nothing changes for the Goose Island crew, except now they have unlimited resources.