True, and they could logistically be reused without any modification for any number of different beersVery good point, but a carrier (as opposed to this simple bottle holder) would need to be graphically designed to a certain degree (they could go low-key like Leinies did with Big Eddy and such) and would have to also be approved by the TTB which can take a bit of time and money. All this extra effort to allow for distribution in a single state that doesn't allow 12oz bottles to be sold as singles is not worth it for a small brewery like Prairie. As long as those holders are recyclable, I think it's a win-win decision!![]()