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Cardboard Gowlers?

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I saw this last night at AC Beerfest. The idea is for bars to use it so people can buy a pint or 2 for the road, a doggie bag for beer if you will. I guess in that respect it may work. I think it would be cool to be at a bar cut yourself off at a safe point and take a couple pints home to end the night.
 
This is a really cool, and economical, idea. Even for home use. I don't have a kegging system yet, but if I did I would totally use these cartons to send some brew home with friends or bring some to a party. No worrying about getting growlers/bottles back from friends. No washing.

Somebody mentioned a 'seal strip'. If anybody contacts this company, pass on a suggestion to include something about how it is sealed on their website. They give a good description of the reasons for and practical uses for the product, but very little on the how it actually functions. I understand it is basically a milk carton for beer, but clarification of how it seals would bring me closer to making a purchase (if I had a keg system, like I said).
 

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