Buy my beer because it's...colder?

[Dr. Francois]

Despite how silly the current marketing gimmick is, Coors has led the industry in materials science, even creating significant spillover into unrelated fields. The affiliated company CoorsTek does some incredible things both for beverages and the world at large (for profit). Ceramics have been the primary focus, but significant advancements in plastics and metallurgy.

I used to live a few blocks from Coors in Golden. The CoorsTek facility was pretty neat looking. Large stacks of raw materials in a fenced-in-yard so the scientists could tinker with whatever they desired.

Off-shoots from beer production research include toughened zirconia golf putters, mill grinding wheels, body and vehicle armor, medical filtration technology, ceramic knife sharpeners, and the inexpensive mortar and pestle you used in high school science class.

This cold-activated thing could be a gimmick invented by the marketing department, or it could be a re-application of a product developed for the computer, engineering, or medical fields. Who knows?

 

[BargainMugs]

I think Coors is pretty is clever. They've never advertised the best tasting beer, but always the most refreshing and coldest. They know it tastes like nothing, so I guess they're not lying.

Gimmicks will always bring in new customers and those customers will probably never stray from BMC. For us it's stupid for the majority of the public, it's genius.

 

[PricePeeler]

Has anyone seen these new Coors Light commercials? Am I missing something, or are they really claiming you should drink their beer because it's colder than other beers?

Oh look! The label says cold, and then "super cold!" Wow!

Okay, fine. But the beer is being stored in the same damn cooler as the other beer, so what the hell? Did no one on the advertising team ever once say, "Hey, you know...this is pretty stupid. Are we really trying to sell more beer based on perceived temperature? Don't you think someone is going to realize that the beer is all in the same fridge at home, therefore will be the same temperature, and the only difference is a silly little label that happens to say 'super cold'?"

Seriously, did I miss something here?

With record setting heat in TX this summer, I would not mind actually being brainwashed into thinking the beer I am drinking is the coldest. OK not really, but you get the point.

For someone who lives in hot TX, and has in the past received a bucket of beer that was not (in our opinion, cold enough) nice to have an indicator (thought I would have gotten Miller Lite.) Not that I have been ordering buckets lately, and yes it is marketing, but just saying.

Can someone pour me an Imperial Stout? I am thirsty.

 

[Transamguy77]

:cross: I was reading your post, and I thought to myself, "That sounds soooo familiar..." It took me a full minute to realize I wrote those first couple lines in an earlier post!

Yes I'm sorry, I did it on my phone and for some reason it did not put that it was a quote from you, I was agreeing with you not trying to hijack what you wrote

 

[cheezydemon3]

Gimmicks are needed when frat guys argue which is better between flavorless crappy beers. Something has to differentiate them because taste will not.

 

[onipar]

Yes I'm sorry, I did it on my phone and for some reason it did not put that it was a quote from you, I was agreeing with you not trying to hijack what you wrote

Oh, I know. No worries. I just thought it was funny how long it took me to realize why it sounded familiar.