Just like a lot of other home-brewers I've dreamed of making a living by selling my beer. Obviously like a lot of home-brewers i also have commitments to my family and banks that prevent me from jumping in the deep end and giving up my job to brew beer for a living. Plus the initial start-up cost to make a brewery big enough to be profitable...anyways. I've had this grand idea for a brewpub and way to build up to that goal and wanted to use you guys as a sounding board and get your thoughts.
Phase 1: Equipment and Permits
Start with a nano sized brewery somewhere in the 3bbl range. I'm thinking electric but i will be looking for used equipment to save money and if the deal is good i may change my mind. I need to get licensed and to make and sell beer off the dock. I have a few businesses interested in carrying the beer but i wouldn't be able to be profitable with a distributor.
Phase 2: Products and Services
After getting settled in a space and getting into a rhythm with new equipment i want to either start or partner with a local home-brewing club to get some brand awareness and support from the local home brewing community. I want to hold meetings, and have home-brew classes for people. I would also like to provide some services as well such as:
Contract Brews for Home-brewers: For home-brewers who want to brew on a bigger scale but cant afford the cost of the equipment. Ideally i want them involved with the brewing process (it is their beer after all) although there may be liability issues...ill have to look into it.
Tap Room/Storefront: To sell my beers sure, but i also want to sell home-brew from other local brewers. That can be one of the Tiers of the contract brew program above. One tier is we brew and you take home. The next is we brew and sell it in the store and you get a cut of profits.
Phase 3:
Brew Pub: I hope at this point to have enough income from the previous phase to afford a >7bbl brew-house to support a brewpub (or enough data to support a bank loan), the refined beers to support beer selection, and the brand recognition to have a good start. I want to keep the trend of featuring local breweries and want to have home-brew competitions where the winner gets served on tap with a cut of profits. I still want to hold homebrew club meetings in the back, homebrew classes, etc.
The contract brewing would still be in effect with the we brew you take home and we brew we sell in bottles with a cut of profits.
I was thinking about getting a Kickstarter going to fund Phase 1 of the project hoping that with the strong home-brewing focus of the business i could get some support from the community. But seeing as I'm considering building a business out of home-brewing, with a focus on home-brewers, and with a clientele of home-brewers i wanted to get the advice and comments of home-brewers.
Kickstarter tiers would range from bottle opener, pint glass, t-shirt to brewing with us to having your own personal mug that we keep at the pub for your use only. I'm open to other ideas as well.
I was nervous to put out this post because i suspect that there will be a good number of people who will say this wont ever work but all advice is welcome.
Thanks in advance for taking the time to listen and comment.
Phase 1: Equipment and Permits
Start with a nano sized brewery somewhere in the 3bbl range. I'm thinking electric but i will be looking for used equipment to save money and if the deal is good i may change my mind. I need to get licensed and to make and sell beer off the dock. I have a few businesses interested in carrying the beer but i wouldn't be able to be profitable with a distributor.
Phase 2: Products and Services
After getting settled in a space and getting into a rhythm with new equipment i want to either start or partner with a local home-brewing club to get some brand awareness and support from the local home brewing community. I want to hold meetings, and have home-brew classes for people. I would also like to provide some services as well such as:
Contract Brews for Home-brewers: For home-brewers who want to brew on a bigger scale but cant afford the cost of the equipment. Ideally i want them involved with the brewing process (it is their beer after all) although there may be liability issues...ill have to look into it.
Tap Room/Storefront: To sell my beers sure, but i also want to sell home-brew from other local brewers. That can be one of the Tiers of the contract brew program above. One tier is we brew and you take home. The next is we brew and sell it in the store and you get a cut of profits.
Phase 3:
Brew Pub: I hope at this point to have enough income from the previous phase to afford a >7bbl brew-house to support a brewpub (or enough data to support a bank loan), the refined beers to support beer selection, and the brand recognition to have a good start. I want to keep the trend of featuring local breweries and want to have home-brew competitions where the winner gets served on tap with a cut of profits. I still want to hold homebrew club meetings in the back, homebrew classes, etc.
The contract brewing would still be in effect with the we brew you take home and we brew we sell in bottles with a cut of profits.
I was thinking about getting a Kickstarter going to fund Phase 1 of the project hoping that with the strong home-brewing focus of the business i could get some support from the community. But seeing as I'm considering building a business out of home-brewing, with a focus on home-brewers, and with a clientele of home-brewers i wanted to get the advice and comments of home-brewers.
Kickstarter tiers would range from bottle opener, pint glass, t-shirt to brewing with us to having your own personal mug that we keep at the pub for your use only. I'm open to other ideas as well.
I was nervous to put out this post because i suspect that there will be a good number of people who will say this wont ever work but all advice is welcome.
Thanks in advance for taking the time to listen and comment.