Over here we usually buy green chile grown in Morocco, his was French chile and it was excellent. Europeans label the origin of all fresh produce and meats so consumers know where their food comes from. My wife put the last 2 chiles in today's ratatouille, we'll see how her sister's family reacts at lunch.
In the US we live 80 miles from Hatch and buy at least a bushel every fall to get us through the cold winter, We used to live on the other side of NM and the chile we bought at a farm outside of Artesia put the Hatch stuff to shame. But when the farm owners retired their kids were not interested in farming so that source disappeared.