Throwing **** at the wall and seeing what sticks I guess?
On the flip side of that though is if it was just a bunch of the same beer with lots of variants we would probably complain about that too (I personally wouldn't complain about more SitR/BT variants but I'm sure plenty of people would). No win situation.
I dunno when a brewery tries lots of different things, collaborates all the time, and ***** up like a third of the time, it's time to make a change.
I mean, you have Ebony and Oak, a lower ABV BA stout. Ya **** it up. Then you try to release **** but somehow that gets ****** up before it even comes out. Why did you try to release the same concept twice without getting it right either time? I understand that people make mistakes but come on.
Then Cacaonut, which is somewhat along the lines of your other beers (BA strong ale with adjuncts) but then that was ****** up.
Then Smoking Wood, Bois Fume, Smokey and the Bois, Mrs. Stoutfire...all smoked BA stouts/hybrids (Bois Fume AND Smokey ATB? Why?) with varying levels of quality.
Add to that a bunch of BT variants, the anniversary series, the Xmas series (plus a bunch of variants on those yearly releases), shelf beers that no one ever buys, other infected stuff, all the sour variants, half baked food beer ideas...just seems like a mess.
Considering they have many beers that are both tasty AND popular, I just don't get why they keep trying new ****.