Anheuser Busch and their deceptive marketing

[McMalty]

Do you refrigerate beer?

Educate me (seriously), what did they have to do with refrigerating beer? I mean, I'm sure they did it, but it seems like a given to do so, even if they never existed, I think brewers would have started refrigerating beer

 

[Ppeg34]

Educate me (seriously), what did they have to do with refrigerating beer? I mean, I'm sure they did it, but it seems like a given to do so, even if they never existed, I think brewers would have started refrigerating beer

HAHA... my thoughts exactly

 

[urbanmyth]

Educate me (seriously), what did they have to do with refrigerating beer? I mean, I'm sure they did it, but it seems like a given to do so, even if they never existed, I think brewers would have started refrigerating beer

It was AB that first developed and utilized refridgerated rail cars to transport their beer across the country. Not only did this help beer keep longer, but it helped countless other industries as well. Meat packing, for one, could now ship frozen beef cross country as well.

 

[McMalty]

*Many different chemicals used to speed and enhance the brewing process. (This recipe not approved by the FDA.*

Exactly

 

[Phunhog]

I am interested in this statement. In what "HUGE" way has BMC contributed to brewing higher quality beer?

Look at the top brewing programs in America. Seibel Institute has been around for over 130 years and UC-Davis has been around for almost 60 years. Where do you think these master brewers worked before craft beer came around? Yep....BMC. I don't care for most of their beers but on a purely technical level it is pretty cool what they consistently do. Who do you thing pioneered malt analysis, water chemistry, yeast biology, and packaging? Not to mention that they were often the force behind the development of new hop varieties. Or maybe you thought all those things happened in the last 20 years???

 

[bob1852]

What chemicals do they use?

 

[urbanmyth]

Exactly

While you and Peg are off blowing each other full of self righteousness, the rest of us will now take a step back and enjoy our pints. Pick up a book and educate yourself before you try to attack somebody because you don't like the product they peddle. Money speaks louder than words on an internet forum.

It's just beer.

 

[Ppeg34]

It was AB that first developed and utilized refridgerated rail cars to transport their beer across the country. Not only did this help beer keep longer, but it helped countless other industries as well. Meat packing, for one, could now ship frozen beef cross country as well.

I think you have that backwards.

Meat packers were the first to use refrigerated rail cars to ship meat across country.

 

[betarhoalphadelta]

Example: You can't expect the average Joe to reach for a berliner weisse as an after meal digestif because they are hard to find, hard to pronounce and if though unlikely he was a homebrewer, somewhat tricky to brew correctly, even with the right equipment and yeast strains/bacterias not to mention time consuming to ferment completely. No beer would do it better in my opinion, yet I, a not so average "beer Joe" could not find a single berliner weisse to drink, and I am within 5 miles of three extraordinarily "well stocked in beer" liquor type stores.

25% pils, 25% acid malt, 50% wheat for an OG about 1.044
Hop to 7 IBU w/ 60 min addition of Saaz
.75 oz sea salt, tsp coriander (per 5 gallons)
Ferment with a neutral ale yeast

There ya go, you've got a Gose. Perfect for a hot summer day!

 

[bob1852]

I bought a 12 pack of bud light tonight, just because of this thread.

 

[Ppeg34]

While you and Peg are off blowing each other full of self righteousness, the rest of us will now take a step back and enjoy our pints. Pick up a book and educate yourself before you try to attack somebody because you don't like the product they peddle. Money speaks louder than words on an internet forum.

It's just beer.

Nice, man...

 

[Nightshade]

What did BMC contribute to these things?

Lager and refrigeration go hand in hand since a yeast strain was discovered that thrives in cold but there was no way to have cold temps except winter. So through research and engineering a product was created to fit a need.

Yeast management and storage are a huge concern especially when pitching gallons of yeast a day and in some cases per batch. Really that should be self explanatory.

Kegs were designed for longevity and simplicity of use as opposed to wooden barrel storage which imparts unwanted flavors and they breakdown over time.

Colored bottles, canning, mechanized production lines and the list goes on, all to make a better product in higher quantity with the highest deliverable consistency possible.

 

[Ppeg34]

Lager and refrigeration go hand in hand since a yeast strain was discovered that thrives in cold but there was no way to have cold temps except winter. So through research and engineering a product was created to fit a need.

Yeast management and storage are a huge concern especially when pitching gallons of yeast a day and in some cases per batch. Really that should be self explanatory.

Kegs were designed for longevity and simplicity of use as opposed to wooden barrel storage which imparts unwanted flavors and they breakdown over time.

Colored bottles, canning, mechanized production lines and the list goes on, all to make a better product in higher quantity with the highest deliverable consistency possible.

I hope I can go about this in a way in which others won't accuse me of being self-righteous.

Lagers were around before AHB and were initially fermented in caves or basement cellars where they could be kept at a consistently cool temperature for long periods of time during fermentation. I don't really see any leaps and bounds AHB had to make in order to figure out that a refrigerator could be a suitable replacement for a cave or cellar. I am also not sure that AHB was the first to do so.

I am legitimately interested in how AHB improved yeast management and storage. I wish you would explain that to me or point me towards a resource that can explain what processes they invented and contributed to the world of beer brewing.

I don't see canning (which I don't think AHB started) or mechanized production lines as being at all necessary to brewing excellent craft beer.

Brown bottles are good. But, I can't find anything that says AHB came up with the idea.

 

[Nightshade]

http://www.rogersrefrig.com/history.html

Brewing was the first activity in the northern states to use mechanical refrigeration extensively, beginning with an absorption machine used by S. Liebmann’s Sons Brewing Company in Brooklyn, New York in 1870.**Commercial refrigeration was primarily directed at breweries in the 1870s and by 1891, nearly every brewery was equipped with refrigerating machines.

 

[Nightshade]

I hope I can go about this in a way in which others won't accuse me of being self-righteous.

Lagers were around before AHB and were initially fermented in caves or basement cellars where they could be kept at a consistently cool temperature for long periods of time during fermentation. I don't really see any leaps and bounds AHB had to make in order to figure out that a refrigerator could be a suitable replacement for a cave or cellar. I am also not sure that AHB was the first to do so.

I am legitimately interested in how AHB improved yeast management and storage. I wish you would explain that to me or point me towards a resource that can explain what processes they invented and contributed to the world of beer brewing.

I don't see canning (which I don't think AHB started) or mechanized production lines as being at all necessary to brewing excellent craft beer.

Brown bottles are good. But, I can't find anything that says AHB came up with the idea.

Where did I say AB specifically? It was the big breweries of the time that began the wide useage of these things and made them the de facto standards we use today and take for granted.

Many of these things were before our time and some evolved and continue to evolve even now.

Don't worry this isn't an argument, at least I don't think it is.

 

[Ostomo517]

I have never seen anything like what you have in those pictures.

What's the event? 50% off everything craft?

I can't possibly imagine that's a normal night, or even a Friday night, in Anytown, USA.

It is in my town!

 

[Ppeg34]

http://www.rogersrefrig.com/history.html

Brewing was the first activity in the northern states to use mechanical refrigeration extensively, beginning with an absorption machine used by S. Liebmann’s Sons Brewing Company in Brooklyn, New York in 1870.**Commercial refrigeration was primarily directed at breweries in the 1870s and by 1891, nearly every brewery was equipped with refrigerating machines.

I must be missing something.

Refrigeration was invented for other uses by other people. It was later utilized for beer.

Also, did S. Liebmann's Sons Brewing Company become BMC or what?

 

[Ppeg34]

Don't worry this isn't an argument, at least I don't think it is.

Haha I didn't think so, but I think I may have given the wrong impression

 

[McMalty]

While you and Peg are off blowing each other full of self righteousness, the rest of us will now take a step back and enjoy our pints. Pick up a book and educate yourself before you try to attack somebody because you don't like the product they peddle. Money speaks louder than words on an internet forum.

It's just beer.

.

There is meat behind our suspicion there, sport, y don't u not attack us without doing proper research urself. Now this was a 30 yrs ago, but who's to say it has completely changed?....I'd be willing to believe there's still some crazy stuff in there. Maybe, maybe not

"Miller Lite at one point contained several ingredients not normally found in beer, including manufactured chemical additives. The Center for Science in the Public Interest reported in 1982 that Miller Lite contained propylene glycol, alginate (a seaweed extract), water, barley malt, corn syrup, chemically-modified hop extracts, yeast, amyloglucosidase, carbon dioxide, papain enzyme, liquid sugar, potassium metabisulfite, and Emka malt (a food coloring). "

 

[bobbrewedit]

Don't quote me, but per an uncle of mine that worked at a glass plant, brown bottles are simply cheaper to make than green or clear ones...I would guess the concept of saving money while protecting your product was an easy sell.

 

[Nightshade]

I must be missing something.

Refrigeration was invented for other uses by other people. It was later utilized for beer.

Also, did S. Liebmann's Sons Brewing Company become BMC or what?

The company was BMC for its time essentially

http://www.beerhistory.com/library/holdings/hofmann-rheingold.shtml

 

[moffatt163]

Couple things stand out here as patently fallacious, mainly that they don't cut corners as every comlanies goal is to cut every corner they can get away with. You bet they shop grain, hop annd yeast prices and buy the least expensive they can and get away with. They bring a lot of the process in house because it lowers the cost of production in the end, paying a monkey $10 an hour to mill grain nets them x amount in savings and same goes for other processes.

I am not saying they use fillers in place of actual grains but if they can find a way to do it and provide the same flavor don't think for a minute they wouldn't or won't do it.

I don't disagree with you, my response was to the previous poster's claim that they aren't in it to profit or expand and that they sell their beer at a loss which is completely untrue.

 

[urbanmyth]

.

There is meat behind our suspicion there, sport, y don't u not attack us without doing proper research urself. Now this was a 30 yrs ago, but who's to say it has completely changed?....I'd be willing to believe there's still some crazy stuff in there. Maybe, maybe not

"Miller Lite at one point contained several ingredients not normally found in beer, including manufactured chemical additives. The Center for Science in the Public Interest reported in 1982 that Miller Lite contained propylene glycol, alginate (a seaweed extract), water, barley malt, corn syrup, chemically-modified hop extracts, yeast, amyloglucosidase, carbon dioxide, papain enzyme, liquid sugar, potassium metabisulfite, and Emka malt (a food coloring). "

The only thing that really bothers me from that list is the propylene gylcol. The rest are common brewing clarifyers, ingredients, enzymes and colorants.

 

[CityOChampBrew]

I can't believe that this thread is still so active.. Is the fight still the same??

 

[hoppyhoppyhippo]

BTW. My issues with InBev has much much more to do with their ability to buy legislative and set the price of goods than their "marketing" Same as a company like Walmart or McDonalds, they have the ability to set and undercut a market. To demand things be done a certain way becuase it's what they need to make the same tasting food everywhere.

Personally if you're me, buy local, brew local.

 

[iambeer]

I can't believe that this thread is still so active.. Is the fight still the same??

Believe it. If it is so old for you, move on... and let others who feel passionately about this subject have their say.

 

[miker1529]

Look I was unable to read all 12 pages of this heated thread. But let me interject some things . I'm from a shell of a town that one was called city of the kings of beer. St. Louis, MO . Now the are many many hb that have gone micro in that area .I feel due to the dark side aka inbev taking over.

I was home on leave last week.

I saw the sales man who my dad has know for years. ( of which that guy stayed after the buyout to get retirement so can blame him) rolling out the new black crown for a taste ing thing a the local store. In his words to me as a friend "beer for a black crown for the dark knight. " he also said that in the Stl market they were loosening big time to local beers like o'fallon brewing , and kraftig which oddly enough was started by some of the a/b family that in my guess were not happy not to have a brewery in the family anymore.

So long story short no bastard in bev . Just because u throw peanuts at beers like red hook doesn't give u a partnership.

If u really want to parter with craft brewing throw all you dum focus groups to the curb. Have a brew off winner take all and allow anyone to try. And brew and bottle it the real winners brew for a year.

 

[jbaysurfer]

I think the OPs assertion that AB/InBev: "they're trying to kill craft brews"

Has become the topic of discussion rather then what I consider to be a very valid, salient and pretty much well accepted concept in the industry that they are predatory in nature with their marketing/merchandising and legal practices.

I don't like that style of beer at all, but even if I did, I'd drink Yuengling...not Budweiser.

They (AB/InBev) are basically the Microsoft of the industry IMHO, they buy out their competitors if they can and reformulate their product for mass production or if they can't do that they try to sue them at every opportunity. Sorry..I recognize these are typical big business practices..but that doesn't mean they're not *********erous.

 

[miker1529]

I think the OPs assertion that AB/InBev: "they're trying to kill craft brews"

Has become the topic of discussion rather then what I consider to be a very valid, salient and pretty much well accepted concept in the industry that they are predatory in nature with their marketing/merchandising and legal practices.

I don't like that style of beer at all, but even if I did, I'd drink Yuengling...not Budweiser.

They (AB/InBev) are basically the Microsoft of the industry IMHO, they buy out their competitors if they can and reformulate their product for mass production or if they can't do that they try to sue them at every opportunity. Sorry..I recognize these are typical big business practices..but that doesn't mean they're not *********erous.

Mmmmm yuengling the lightest beer I drink now...

 

[Brewskii]

What has BMC ever done for us?

Ever use Simcoe?

Any Cal Davis grads involved in craft brewing?

Ever buy rice grown in the US?

You use tri-clover fittings before?

Have you ever drank beer from a glass bottle, aluminum can or stainless steel keg?

What malting variety of barley is used for extract/specialty/all-grain brew your using?

Anybody enjoy not paying rediculous tax's and other legislation that would otherwise kill the beer industry in the US?