Willy Boner
Well-Known Member


A restaurant in town sells their "own" beer to. But I know from taking to the guys at our local microbrewery it is in-fact their beer. The same as you can buy in bottles in the store.
SIGNS NEAR TAPS AND BRANDS ON TAP; CLASS “B” PREMISES.
Every Class “B” licensee or permittee selling or offering for sale
draught fermented malt beverages shall display a sign on or near
each tap or faucet disclosing the brand of fermented malt beverage
drawn from the tap or faucet and the name of the brewer or brewpub
that manufactured it. No Class “B” licensee or permittee may
substitute any other brand of fermented malt beverage in place of the brand designated on the sign with the intent to defraud or
deceive the customer.
Class “B” licenses. (1) Every municipal governing
body may issue Class “B” licenses for the sale of fermented malt
beverages from premises within the municipality and may authorize
an official or body of the municipality to issue temporary
Class “B” licenses under sub. (6). Subject to s. 125.34 (5) and (6),
a Class “B” license authorizes retail sales of fermented malt beverages
to be consumed either on the premises where sold or off the
premises. A license may be issued after July 1. That license shall
expire on the following June 30. Persons holding a Class “B”
license may sell beverages containing less than 0.5% of alcohol
by volume without obtaining a license under s. 66.0433 (1).
We have a few places around here that sell their red. When asked they are very open in explaining that it's actually a bigger brewer that sells them the right to use their own business label on it. I know Schell and Leine's both do this for sure. The way I see it is I have a chance at something other than BMC and it's usually a little cheaper too. BUT SWIMBO and I do seek out true brew pubs whenever we can and make sure to send all business possible that way. just my/our .02
Interesting. I just find it odd that these guys can tout it as 'their' brew when it isnt, and tastes EXACTLY like Bud! I just hate being lied to!
alcibiades - Im in Williamsburg as well. If you stop by Jungle Jims by the Great Wolf lodge, Try their 'custom' brew, and tell me it isnt Budweiser!
never heard of jungle jims, is it any good for beer?....if I'm going out for drinking beer, I'm going to the green leafe (they recently had Avery Maharaja on tap!), despite their poor food selection...
Tasted like Killians to me.
Totally. When I worked at a restaurant/bar in Seattle, we had a dozen taps with nice micros and several imported german beers.
The owner found out that Killians was super cheap. He tried selling it for $1 a pint and we hardly sold any.
He renamed it our special house beer, upped the price, and it went like hotcakes.
Sleazy, but effective.
The average consumer for any market is under educated on what they are buying and easily swayed into paying more. For example, people buying a laptop from bestbuy and paying their optimization scam, sorry I mean fee, to remove trial ware.
I can understand a place wanting to have a house beer and rename it as their own. Nice restaurants have house wines, but I hate the idea of a place calling itself a brewpub and not brewing or fermenting on premises. Its effin' bull$hit.
I like the local chain brew pub that has a centralized brewhouse that makes wort and ships it to the restaurant/brew pubs in dairy trucks to ferment and serve.
Granite City: http://www.gcfb.net/
I prefer the local brew pubs that have the whole deal though.
I'm at Granite City right now. I should show them this thread.
Granite City looks at brewing with equipment utilization. They find centralized wort making is more efficient and its best to ferment on premise. They brew in two shifts or 16 hours a day and fill multiple trucks with wort throughout the day. Its a pretty cool operation.