10 Barrel Bought by the Evil Empire

[grizzly2378]

For me, living in South Dakota, this just increases the odds that I'll actually be able to buy 10 Barrel beer here. Just like InBev's acquisition of Goose Island did. Whether or not the product remains the same remains to be seen (and, honestly, I'll never know the difference one way or another).

I can understand why the Bend locals are pissed. But I can also understand why 10 Barrel did it. It's easy to be all righteous and high and mighty when you don't have a huge paycheck staring you in the face. Ultimately, it's their business and they can do what they want with it.


Sent from my iPhone using Home Brew

 

[Mongrel]

I can understand why the Bend locals are pissed. But I can also understand why 10 Barrel did it. It's easy to be all righteous and high and mighty when you don't have a huge paycheck staring you in the face. Ultimately, it's their business and they can do what they want with it.

As someone who lives a very short drive from Bend, I can understand why they did it too, but I'm still not going to buy their beer anymore. Why should my $'s be sent to Carlos Brito when I can keep them in our local economy? There are just too many local options. Beer, and seasonal tourism are our economy. Those dollars really matter here. And more importantly, the other locally produced beer is really good.

 

[grizzly2378]

As someone who lives a very short drive from Bend, I can understand why they did it too, but I'm still not going to buy their beer anymore. Why should my $'s be sent to Carlos Brito when I can keep them in our local economy? There are just too many local options. Beer, and seasonal tourism are our economy. Those dollars really matter here. And more importantly, the other locally produced beer is really good.

If I lived in or near Bend, I'd probably feel the same. In fact, I'd probably just live in a tent somewhere near Deschutes. But I live in SD, where I have exactly one brewery within a 20 mile radius and a relatively limited selection of microbrews at the local liquor stores. So, given the chance to try a 10 Barrel brew courtesy of InBev, I probably will. But, I will admit that I have shied away from Goose Island in the past because of InBev. I've tried a few of their beers, but I tend toward independent microbrews instead.



Sent from my iPhone using Home Brew

 

[alane1]

It's like when the Romans just took over kingdoms and let business go on as usual...I don't know what AB inbev has planned for the brewery but it begs the question, what have the Romans ever done for us?

 

[Mongrel]

It's like when the Romans just took over kingdoms and let business go on as usual...I don't know what AB inbev has planned for the brewery but it begs the question, what have the Romans ever done for us?

I'll start buying 10 Barrel again once they provide me with roads and sanitation.

 

[Mongrel]

oh, and aqueducts.

 

[idylldon]

oh, and aqueducts.

Only if they supply ideal brewing water.

Cheers,
--
Don

 

[Mongrel]

Only if they supply ideal brewing water.

Cheers,
--
Don

Forget the forests, rivers, mountains, etc., that's really the true beauty of Central Oregon. Our water is just so damned pure to start with. I'd put our water up against that of Plzeň any day.

 

[pdxal]

The owners were sons of the local AB/InBev distributer, if I remember correctly, and they seemed to be building the business to be "commercial" from the start, so I'm not surprised.
I wouldn't blame them, it's business. Consumers can vote with their dollars whether they want to support AB/InBev or not. Oregon tends to support local owned businesses, so I suspect they will lose local business but pick up distant customers like Goose Island did.

 

[Totes]

Exactly, 10B was never about the beer anyways, strictly capitalism. (which is fine) It's not some brewery like Crux, where a seasoned brewmaster want to expand he creativity and do it his own way. Most locals go to 10b for the atmosphere and the amazing food, not so much the beer.
I'm no inbev cheerleader, but in my life, most of the people who complain about the big evil conglomerates, have nike in their closet, apple in their pocket, and walmart in their freezer.
BYO