First, I am a huge lager fan. Learned to love them in Europe, and unfortunately, those beers don't transport well, so buying German or Euro beers here, especially lagers, don't represent the beers I had in Europe. Until recently, I haven't had great American lagers at all.
I think you have to sub-divide mass produced low flavor lagers, using rice and cheap adjuncts to minimize flavor / maximize alcohol cheaply, from craft lagers, they are completely different animals. I am drinking a Dunkel Doppelbock right now, and you would be an idiot to call it flavorless. Bocks, Maibocks, Marzens, Rauchbier, Swarzbier, Vienna Lager, a hoppy Pilsner. These are IMO some of the best beers in the world.
Lagers are more difficult to make, at least from the perspective of decoctions, bigger starters, slower temperature controlled fermentation, and temperature controlled ageing.
I had been brewing Ales, then had O'Dells Imperial Pilsner, blew me away. Prost Brewing in Denver is the hot new brewery, great beer. Started to collect the equipment to brew lagers myself, with fantastic results. And some may differ, but triple decoctions are awesome fun. I will admit, waiting months for a beer is hard, but it is important to build a pipeline.
I am not anti-Ales. Love good, malty DIPAs, brewing a Bourbon Barrel Quad Saturday, and I literally dream of Trappist style beers. I love fruity ale yeasts. I have six hop vines not to put 2 oz. into a lager but to make awesome ales. The US Craft Beer industry and homebrewers have done a fantastic job of making fantastic ales. In the end, I think lagers, made in a crafty way, will be the next thing. At least, I hope so.
So, let the mocking begin.