I was thinking about this when the whole Vermonster issue came up, that the world of Craft Beer is pretty small and insular.
Though Social Media played a big role in getting the word out, we seemed to hit a glass ceiling around 18,000 on facebook and the biggest account on twitter was ~12,000 (BeerAdvocate).
When it came time to break the story out into the larger world, we quickly found that our interconnected community of a 10s of thousands wasn't going to cut it. We really needed someone that millions would recognize to get the word out.
Fortunately, it never came to a long fight, because I think we really hit the low hanging fruit. Getting the message out beyond that would have been a tough fight.
So with that in mind:
Who do you know that is a craft beer lover that can connect to a million people?
This ideally would be someone instantly recognizable by many demographic groups and could get on TV and put out a message.
This has to be someone outside of the beer world. So don't list Papazian or Palmer or Caligione, etc.
We're looking for people in
Post links / quotes of celebrities talking about craft beer or pictures of them holding / drinking craft beer so that we can elect our Craft Beer Champion.
Though Social Media played a big role in getting the word out, we seemed to hit a glass ceiling around 18,000 on facebook and the biggest account on twitter was ~12,000 (BeerAdvocate).
When it came time to break the story out into the larger world, we quickly found that our interconnected community of a 10s of thousands wasn't going to cut it. We really needed someone that millions would recognize to get the word out.
Fortunately, it never came to a long fight, because I think we really hit the low hanging fruit. Getting the message out beyond that would have been a tough fight.
So with that in mind:
Who do you know that is a craft beer lover that can connect to a million people?
This ideally would be someone instantly recognizable by many demographic groups and could get on TV and put out a message.
This has to be someone outside of the beer world. So don't list Papazian or Palmer or Caligione, etc.
We're looking for people in
- music
- sports
- movies
- TV
- media
- internet fame
- or famous for being famous
Post links / quotes of celebrities talking about craft beer or pictures of them holding / drinking craft beer so that we can elect our Craft Beer Champion.