Whats with the Vanilla Bean ad?

[SuperiorBrew]

It doesn't seem to fit the site. I could see a HB shop or anything alcohol related. But vanilla beans?
Every once in a while I click it just so they have to pay for my click

 

[BuffaloSabresBrewer]

just clicked for the same reason
its gonna help with our leap year mead actually

 

[Vermicous]

I actually used beanzilla and was very happy with the results for a Bourbon Vanilla Porter.

 

[Sir Humpsalot]

I actually used beanzilla and was very happy with the results for a Bourbon Vanilla Porter.

I used them for making a vanilla extract. I was happy.

 

[Silviakitty]

I've scarily enough been looking for vanilla beans and have been scared by the prices I've seen so far. I'll check out beanzilla.