jblaschke
Well-Known Member
Back from Texas Mead Fest held in Gruene/New Braunfels today and thought I'd give a quick Cliff's Notes version of the day.
I had a good time, which isn't terribly surprising, as I've been to three of these now and always enjoy myself. It was held at Rockin R, which is a river tubing outfitter maybe 10 minutes from my house, making it *real* convenient to attend this year. Meaderies in attendance were Meridian Hive, Dancing Bee, Enchanted Manor, Texas Mead Works, Rohan Meadery and Griffin Meadery. There were supposed to be eight meaderies in attendance, but apparently two didn't show up.
The Wife and I ordered ahead of time, online, so we got eight tasting tickets for $20 plus a Mead Fest tasting wine glass. That's a pretty good deal in comparison to other wine festivals. Between my eight and The Wife's eight, we only came across one mead that we actively disliked. Rather than go down everything I tried (I wasn't taking any notes) I'll just list a handful that stood out for me:
Griffin's "Scarlet" was a semi-sweet black currant melomel that had a very wine-like profile, with a nice balance of tart and tannin and a big, bold currant profile that was reminiscent of dark plums.
Meridian's "Frontier" is a semi-sweet dry-hopped session mead. I'm not a fan of hops in mead but this one really surprised me. Light, crisp and citrusy. Slightly sweet, but that was secondary to the flavors. After sampling The Wife's, I went back and got my own glass.
Texas Mead Works had a "Desert Pear Pomegranate" made with prickly pear fruit that was light, crisp and refreshing, with just enough pomegranate to give it good color and an edge to the flavor. The showstopper, though--and I heard other meaderies talking about it--was Texas Mead Works' "Necromancer." It's not what you'd expect with a name like that. They explained to me that it's triple oaked in distinct barrels to give it a specific flavor profile. And wow, does it ever. It tastes for all the world like a liquid banana bread/ginger/vanilla fusion that is heavenly. And I say that as someone who doesn't even like banana bread. Have you ever walked into a pastry bakery? You know that essence of dessert that's in the air? This is like putting that in your mouth. It's definitely a sweet mead, but by no means cloying and the 16.5% alcohol is not obvious at all. The Wife and I discussed this as the perfect mead to spring on unsuspecting guests after Thanksgiving or Christmas dinner. It's an amazing dessert wine and I expect them to sell many, many bottles of the stuff over the coming years.
That said, there were some issues with this year's Texas Mead Fest. First, a couple of minor peeves. Almost all the mead available was sweet or semi-sweet. In that heat, the sweetness did not sit well and we were actively seeking dry. I think there were maybe four dry meads total, and two were at Meridian Hive. Last year in La Grange I recall there being significantly more. No way can you convince newcomers to mead that it doesn't always have to be sweet if all you have to offer are sweet meads. My other peeve was no bee keepers. The advance in the paper promised bee keepers, and as I am seriously considering installing a couple of hives on my property, I'd looked forward to talking and making some personal connections with area bee keepers. They had some for the first fest in La Grange three years ago, so this was disappointing, but sometimes these things happen.
Of far more serious concern was the venue. We've attended numerous festival-type events at Rocking R. It can be a good venue. There's a lot of asphalt parking, but also areas heavily shaded by trees. Most festivals are set up under the trees, but for some reason, Mead Fest was set up adjacent to the parking lot. Zero shade. Direct sun. Temperatures in the mid-90s with the asphalt radiating nearby. It was not a good combination--I normally stay for the homebrew competition results, but we were both wiped out quickly and dragged ourselves home to try and cool off. I don't know if Rockin R made Mead Fest set up there or the festival organizers thought that location would be more convenient, but it was a very, very bad location. To make matters worse, there was only one food trailer present (not multiple trailers, as indicated in the local paper's advance write-up) and they didn't have anything to drink. They informed us they were instructed to not bring water bottles to sell. Between the alcohol and sweating in the sun, we were feeling dehydrated before we'd finished four drink tickets. So we left the festival and walked up the hill to Gruene proper to get something to drink and cool off in air conditioning at Rio Cantina. Again, I don't know who made that decision, but it was a terrible one.
Finally, Texas Mead Association stages this event to promote the mead industry in Texas, but they've simply got to do a better job marketing and getting the word out. An advance ran in yesterday's Herald-Zeitung, and that's it. Nothing in the weekly TX Citizen, and nothing on area radio that I'm aware of. I understand the association doesn't a have a large advertising budget (if there is any budget at all) but there are low-cost ways to get the word out. There are banners available over the main thoroughfares in town. They use these with the Gruene Wine & Music Fest as well as the NB Wine & Saenger Fest, so the Texas Mead Fest shouldn't be any different. Several locals in Gruene stopped us to ask where we got the cool wine glasses. We told them about the mead fest down the hill and they were shocked--"We hadn't heard anything about it." Heck, when I posted here about going a month ago, most replies were from folks who had never heard of it. The association should have a presence on these homebrew boards--not a hard-sell, used car salesman presence--but there are a bunch of Texans here who homebrew their own mead, and they are the target audience for the homebrew mead competition. If they have any ad budget at all, they should run a few spots here and over at Got Mead, etc. Partnering with local establishments--I know the Grapevine carries mead from a handful of those meaderies present today--to increase awareness locally. That's what it's all about, right?
Like I said, I had a good time but there were definitely some rough edges that need to be given serious thought when they start planning the 2016 event.
I had a good time, which isn't terribly surprising, as I've been to three of these now and always enjoy myself. It was held at Rockin R, which is a river tubing outfitter maybe 10 minutes from my house, making it *real* convenient to attend this year. Meaderies in attendance were Meridian Hive, Dancing Bee, Enchanted Manor, Texas Mead Works, Rohan Meadery and Griffin Meadery. There were supposed to be eight meaderies in attendance, but apparently two didn't show up.
The Wife and I ordered ahead of time, online, so we got eight tasting tickets for $20 plus a Mead Fest tasting wine glass. That's a pretty good deal in comparison to other wine festivals. Between my eight and The Wife's eight, we only came across one mead that we actively disliked. Rather than go down everything I tried (I wasn't taking any notes) I'll just list a handful that stood out for me:
Griffin's "Scarlet" was a semi-sweet black currant melomel that had a very wine-like profile, with a nice balance of tart and tannin and a big, bold currant profile that was reminiscent of dark plums.
Meridian's "Frontier" is a semi-sweet dry-hopped session mead. I'm not a fan of hops in mead but this one really surprised me. Light, crisp and citrusy. Slightly sweet, but that was secondary to the flavors. After sampling The Wife's, I went back and got my own glass.
Texas Mead Works had a "Desert Pear Pomegranate" made with prickly pear fruit that was light, crisp and refreshing, with just enough pomegranate to give it good color and an edge to the flavor. The showstopper, though--and I heard other meaderies talking about it--was Texas Mead Works' "Necromancer." It's not what you'd expect with a name like that. They explained to me that it's triple oaked in distinct barrels to give it a specific flavor profile. And wow, does it ever. It tastes for all the world like a liquid banana bread/ginger/vanilla fusion that is heavenly. And I say that as someone who doesn't even like banana bread. Have you ever walked into a pastry bakery? You know that essence of dessert that's in the air? This is like putting that in your mouth. It's definitely a sweet mead, but by no means cloying and the 16.5% alcohol is not obvious at all. The Wife and I discussed this as the perfect mead to spring on unsuspecting guests after Thanksgiving or Christmas dinner. It's an amazing dessert wine and I expect them to sell many, many bottles of the stuff over the coming years.
That said, there were some issues with this year's Texas Mead Fest. First, a couple of minor peeves. Almost all the mead available was sweet or semi-sweet. In that heat, the sweetness did not sit well and we were actively seeking dry. I think there were maybe four dry meads total, and two were at Meridian Hive. Last year in La Grange I recall there being significantly more. No way can you convince newcomers to mead that it doesn't always have to be sweet if all you have to offer are sweet meads. My other peeve was no bee keepers. The advance in the paper promised bee keepers, and as I am seriously considering installing a couple of hives on my property, I'd looked forward to talking and making some personal connections with area bee keepers. They had some for the first fest in La Grange three years ago, so this was disappointing, but sometimes these things happen.
Of far more serious concern was the venue. We've attended numerous festival-type events at Rocking R. It can be a good venue. There's a lot of asphalt parking, but also areas heavily shaded by trees. Most festivals are set up under the trees, but for some reason, Mead Fest was set up adjacent to the parking lot. Zero shade. Direct sun. Temperatures in the mid-90s with the asphalt radiating nearby. It was not a good combination--I normally stay for the homebrew competition results, but we were both wiped out quickly and dragged ourselves home to try and cool off. I don't know if Rockin R made Mead Fest set up there or the festival organizers thought that location would be more convenient, but it was a very, very bad location. To make matters worse, there was only one food trailer present (not multiple trailers, as indicated in the local paper's advance write-up) and they didn't have anything to drink. They informed us they were instructed to not bring water bottles to sell. Between the alcohol and sweating in the sun, we were feeling dehydrated before we'd finished four drink tickets. So we left the festival and walked up the hill to Gruene proper to get something to drink and cool off in air conditioning at Rio Cantina. Again, I don't know who made that decision, but it was a terrible one.
Finally, Texas Mead Association stages this event to promote the mead industry in Texas, but they've simply got to do a better job marketing and getting the word out. An advance ran in yesterday's Herald-Zeitung, and that's it. Nothing in the weekly TX Citizen, and nothing on area radio that I'm aware of. I understand the association doesn't a have a large advertising budget (if there is any budget at all) but there are low-cost ways to get the word out. There are banners available over the main thoroughfares in town. They use these with the Gruene Wine & Music Fest as well as the NB Wine & Saenger Fest, so the Texas Mead Fest shouldn't be any different. Several locals in Gruene stopped us to ask where we got the cool wine glasses. We told them about the mead fest down the hill and they were shocked--"We hadn't heard anything about it." Heck, when I posted here about going a month ago, most replies were from folks who had never heard of it. The association should have a presence on these homebrew boards--not a hard-sell, used car salesman presence--but there are a bunch of Texans here who homebrew their own mead, and they are the target audience for the homebrew mead competition. If they have any ad budget at all, they should run a few spots here and over at Got Mead, etc. Partnering with local establishments--I know the Grapevine carries mead from a handful of those meaderies present today--to increase awareness locally. That's what it's all about, right?
Like I said, I had a good time but there were definitely some rough edges that need to be given serious thought when they start planning the 2016 event.
