It might effect my bottom line, but the bottom line is I do not want "Real Men Drink Bud" Type people in my establishment. You can also stereotype these people as "hicks" or "Nascar lovers" etc. These people are also generally considered "Potty-mouths" or "Dirty" or "etc."
I said I would gladly take in the person who drinks Bud only due to being negligent/uneducated and want to try something new, but these are the kind of people that would find their way in anyway.
Basically what I'm saying is, do not specifically cater to the crowd from my first description above because they will not come anyway, they come dressed as slobs, or if they do come they will b*tch about their food, your expensive Bud (more expensive than your house beers), etc. because that is their personality/type.
The blue-collar worker who drinks Bud (because he drinks 1 case of week and its cheap), but also likes to try new things, go out for a nice dinner, etc. will don his best blue jeans and shirt and come on out and I'll gladly accept him as a customer and hopefully convert his off his BMC.
I just would NEVER sell BMC at my microbrewery if I expected my microbrewery to survive. That's all... In fact, I've been to probably 30+ micros in the Eastern US and I can't recall any successful ones that sold BMC. I know of some that do sell BMC, but they are also the dimly lit, smoke filled, just getting by, type places.
EDIT: Like I said on page 3 or 4. If it's not broke, don't fix it. Don't cater to the BMC folk just because they are the masses. It hasn't worked for the other plethora of micros I've been to for a reason...