You guys are funny! I have turned down free bud, miller, coors, and others like it countless times. When I lived in Denver, at sporting events and concerts, if there was not a craft brew available and I wanted a drink I'd opt for a vodka and tonic rather than pour pisspoor beer into me.
For the record, I dumped it out after tasting, and I only took it on for market research. I moved here to start a brewpub, and found the local stores carrrying this Clamato Chelada thing on their shelves, so yea, I thought, "this stuff sells, it must be a regonal thing, do I need to create a high-quality version for the brewpub?"
In fact, according to a press release that I found on the internets, this type of beer sells well in this part of the country for ethnic reasons:
"Latinos, specifically those of Mexican descent, have been mixing beer with Clamato for decades. Budweiser & Clamato Chelada and Bud Light & Clamato Chelada honor that tradition by combining Anheuser-Buschs classic American-style lagers with the spicy, invigorating taste of Clamato Tomato Cocktail, made by Cadbury Schweppes Americas Beverages (CSAB).
Due to their tremendous test market success, adults across the country are clamoring to enjoy this convenient, great-tasting drink. This is a recipe that combines cultures and flavors, said Ana Vitrano, product manager, Anheuser-Busch, Inc. Budweiser, Bud Light and Clamato are all highly respected brands that, when combined, produce the authentic-tasting recipe many Latinos love. Its la combinación perfecta!"
I have to tell you, as much as I would like my future taps full of bourbon barrel stouts, ultra-hoppy IPAs, thick cloudy Hefes, and black malty Dopplebocks (MY TASTES), I will have a business that must be profitable. So, I am going to have a pale ale, an amber, an American wheat, a good but not extreme stout, etc.
Plus, if the population expresses a desire for it, maybe a Clamato Chelada mixed on the spot using a craft-brewed pale lager
