If you wonder about InBev's motives for acquiring Norther Brewer, let's take a look at the man with the plan: ZX Venture's "Global VP of Homebrewing" (really? drumroll...)
Cassiano Hissnauer!
According to LinkedIn (the one time ever it has been useful for anything) his Education includes (in reverse order):
Northwestern University - Kellogg School of Management
Management
2015 – 2015
University of Virginia Darden School of Business
Management
2014 – 2014
Massachusetts Institute of Technology - Sloan School of Management
Management
2013 – 2013
University of Michigan
Management
2012 – 2012
INSEAD
Management
2006 – 2006
University of Pennsylvania - The Wharton School
management
2006 – 2006
Escola de Engenharia Mauá
bachelor, Mechanical engineering
2000 – 2006
His professional experience, again from LinkedIn (gor blessya):
Experience
Anheuser-Busch InBev
ABI International BU President
Anheuser-Busch InBev
January 2014 – Present (2 years 10 months)
Global Procurement VP
AB-InBev
July 2010 – December 2013 (3 years 6 months)Belgium
Anheuser-Busch InBev - APAC
Procurement VP
Anheuser-Busch InBev - APAC
2008 – December 2010 (2 years)
AmBev
Procurement Director
AmBev
2006 – 2008 (2 years)
Ambev
GMT - trainee 1997
Ambev
1997 – 1998 (1 year)
...which is to say, all this guy has ever done with his life is to work for AmBev/InBev/SAB/Miller/Coors. His specialty is "Procurement" as in... "Bring me the head of John the Baptist on a platter" or "bring me Kylo Ren so I can complete his training"
He is quoted with such corporate-speak as “ZX Ventures is excited to enter the homebrew space to help Northern Brewer to grow” Like my first priority is to get your daughter home right after the dance.
Now here is the creepy part that you should all sit up and take notice of. Worse than anything from Paranormal Activity...
Cassiano Hissnauer also remarked on how Northern Brewer “has built an extraordinary network and community of homebrewers.”
That's you!
You are the community and, more insidiously, YOU are the "extraordinary network" which means along with the business, the inventory and the property...
They also now have YOUR contact info.
If you gave Northern Brewer your phone number,
your email address,
your HOME address...
your CREDIT CARD number?
Yeah...
InBev has ALLLLLLLLLL of that.
Sleep tight.
p.s. Did I miss something about home brewing in his dossier?