Our local hardware stores have been selling kits for more than ten years. I have to thank them for keeping me rolling before I was in the HBT in-the-know.
We don't even have an LHBS in this town, or for 60 miles so its nice to see something happening.. maybe if they do well they'll add a section? Plus for me, if I need some LME in an emergency situation now I can just swing down there and pick up one of their hopped refill cans