1977Brewer
Free Dan Hess.
Well, AB-Inner poking fun at that particular beer will probably boost sales at Elysian. Especially since there are probably plenty of people that don't know they bought out Elysian. Smart move either way for them, in that respect.
I still think it was probably a bad idea, long-term, to blatantly pick a fight with the segment of the beer market that is actually growing. But my guess is that doesn't bother them.
They care about us on a small scale, or they wouldn't be scooping up every craft brand that'll take the check. As for caring about beer culture and quality product, we'll have to see.