I am surprised more breweries don't do releases like Allagash. Just ****ing put it on the shelves and tell people on social media it's there, along with the bottle limit per person.
And IF they decide to do an event, they a) define bottle limit beforehand b) have you line up outside the brewery and c) check ID and provide a numbered ticket when you go in. Hang out a bit, play some games/get some samples, then they start the sales by calling out blocks of 10 people at a time. No bitching, no faking tickets (seriously Florida, WTF?), no long lines inside to get samples. And they give you free coffee and donuts!