Not me, most, if not all of my friends appreciate good beer to one level or another, all the way from BMC drinkers who like the occasional micro or homebrew to die hard geeks like me. Same with my family. Like gravitates to like in my experience.
BTW, there's absolutely nothing wrong with having a fridge of bud, or corona, or whatever beer on the planet if they respect you and, more importantly you respect them.
It's not your job to convert them. People like what they like.
My thing about all this is....The craft beer industry has existed since right around the time I turned 21, about 24 years ago...at least that's when I first noticed there were OTHER beers around besides BMC....there was snpa, and bell's and sam adams starting to pop up in a few stores in Metro Detroit at that time, as well as imports like Guiness, Bredore's and Double Diamond (from England- the first non bmc bottled beer I ever bought)...This stuff was first in my awareness in the mid to late 80's....
In fact when I was underaged I had my first taste of bud, spat it out and made my decision that beer sucked...and drank other things in the interum, mostly wine, and bourbon...in fact the first legal drink I ever bought was a bottle of calvados. Yet, since I loved to read, I always heard about beers like guiness, and other things...so I kept hearing that there was "good beer" out there.
Then I turned 21 and shortly after, like I said above, I began to see these OTHER beers around in bars and better beer/wine stores around my college campus. Plus the first micro brewery was in a resteraunt near campus as well.
I think my first non BMC beer I tried in a bar, was a guiness....And, as much as I think little of it NOW, it was a soul changing moment...I truly found out that there was something better than a budlight out there.
The point being..There has been alternative to BMC somewhat readily available since probably 1985...and more and more everyday.
Despite bmc's control over distribution craft, or imported beer has managed to be available to one degree or another for a lond time.
And now with commercials for Sam Adams, and even a show about dogfish head on one of the most popular cable channels...it really is NOT invisible anymore...if it ever was...And I don't believe it ever was.
Just like it was my choice to explore the world of beer for 24 years, it has been other folks choice to make Budlight the best selling beer on the planet, despite the fact that personally it makes me want to puke. Craft beers make other folks want to puke...It's just the way it is.
It's not AHB's "fault" that their product is the top seller...Nor is it totally a vast conspiracy to manipulate the marketplace as some of us beer snobs want to convince ourselves (though it does go on to a greater or lesser extent) But it's NOT the main...
The main reason is that more folks like those safe, (flavorless to me) light lager style of beer.
And despite a 10% loss of sales over time...it's still going to be the top seller in the market place...
Why? Because the majority of folks choose it over the vast array of other products out there. It simply reflects the relatively safe tastes of human beings...especially the american populace. Most folks like safe, relatively bland food and drink....Hence the popularity of "predigested" fast food like mcdonalds, burger king, et al....Blandness prevails....
Most people are afraid to try new things...so their horizens or limited...but there's also going to be folks, who DO try craft beers....and go back to BMC...because that's what they prefer....there's nothing wrong with them...it's just their choice....
Just like it is our choice to like the alternatives...that's just the way it is.