Passed a billboard on my way home from work today, apparently Coors is in the hard seltzer game. Just wondering if I'm missing something? I mean, they already have coors light which is probably closer to a lightly hopped seltzer than a beer, except I'm not even sure there is any hops. I imagine Coors was like, "our lite beer already lacks flavor, why don't we save money on hops and cover up any flaws with a little flavor concentrates."