First let me say thank you too all those who replied or at least viewed by last thread "homebrewer's profile". The feedback was right in line with what we expected.
The business pitch:
What if there was a place you could go to and brew your beer? We are envisioning a place big enough for 4-6 brew stations from 5 gal to 10 gal batches. Top of the line equipment, cold storage for fermenting lagers, warmer storage for fermenting ales, bottling and keg equipment. We'd have an array of ingredients for you to choose from, bringing your own goods is also welcome.
But you make an appointment, show up, your station is clean and sterilized, you get to brewing, move to primary and your done, no clean up afterward. It would be inventoried while fermenting, we'll babysit it, let you know how its going. We can move to a 2nd or you can come back and do it.
Important that we also visualize this being a place you could hang out. The ambiance would we welcoming for brew fanatics to come brew and hang out for a couple hours afterward. Picture big screen tvs, couches, chairs, etc. Almost like a cigar bar but for brewers, no smoking allowed.
I think it would be great for new comers and those interested in beer in general. Could be a great gift for a guy hard to buy for. Offering classes to those who wanted to learn about brewing. But the continuing customer, the heart of the business, would be the homebrewer.
What do you think? Does it have wings? How much would you pay for the convenience? I'm not sure enough could be charged, per customer, to warrant healthy profits.
The business pitch:
What if there was a place you could go to and brew your beer? We are envisioning a place big enough for 4-6 brew stations from 5 gal to 10 gal batches. Top of the line equipment, cold storage for fermenting lagers, warmer storage for fermenting ales, bottling and keg equipment. We'd have an array of ingredients for you to choose from, bringing your own goods is also welcome.
But you make an appointment, show up, your station is clean and sterilized, you get to brewing, move to primary and your done, no clean up afterward. It would be inventoried while fermenting, we'll babysit it, let you know how its going. We can move to a 2nd or you can come back and do it.
Important that we also visualize this being a place you could hang out. The ambiance would we welcoming for brew fanatics to come brew and hang out for a couple hours afterward. Picture big screen tvs, couches, chairs, etc. Almost like a cigar bar but for brewers, no smoking allowed.
I think it would be great for new comers and those interested in beer in general. Could be a great gift for a guy hard to buy for. Offering classes to those who wanted to learn about brewing. But the continuing customer, the heart of the business, would be the homebrewer.
What do you think? Does it have wings? How much would you pay for the convenience? I'm not sure enough could be charged, per customer, to warrant healthy profits.