I got to try it this weekend. The oompah band I'm in played a gig in the Corporate Hospitality tent for the Homecoming game on Saturday. One of the areas was for A-B people so that is what beers they had available. Granted, this was not ideal testing conditions as I was "working" and it was about 50 F and I was wearing lederhosen. I didn't think the American Ale was was that bad at all, very drinkable. I also tried the Michelob Dunkel Weizen and that was drinkable as was the Bock. Afterwards I asked the bartender (she was in our tent so we got to know her) what was the most popular beer (they had the whole A-B line up available). She said the American Ale was a close send to Bud light. I think this will be a popular beer. It is certainly boring compared to what most of us are used to, and like. However is has some flavor and is very poundable.