CrystalShip
Well-Known Member
Actually, not really.
http://www.ratebeer.com/beer/devils-backbone-vienna-lager/95540/
Number one selling beer in my state last summer, over BMC.
It's a very nice beer, but being a nice, easy-drinking lager the beer snob crowd will never give it a lot of love. But still, it sells like crazy.
From the outside looking in, it might seem like internet beer reviewers have a lot of power, but most people do not look up beers on the internet when buying them. If ratebeer really carried so much power, no one would make session ales, and everything would be an imperial barrel-aged whatever.
I wasn't talking about sales of individual beers as much as an entire company. I know that when I am out of town and want to grab a beer, I use the ratebeer places app to find a local brewery to visit. If there is more than one, guess which one I go and spend money at?