As Mark at GVB puts it: craft beer is a wave in the beer ocean, homebrewing is a drop of foam. It might seem different because most of the people I hang with brew, but in a town of 1800, I don't know of anyone else that homebrews. But there are a heck of a lot of beer drinkers. I've seen my 77 year-old neighbor (who weights about 120) knock off a suitcase of Hamm's light while splitting & stacking wood.