If you've got the time, the various 'sticky' threads here and on other brewing forums contain all of the information you need to get started. Beyond that there are some great beer blogs, podcasts, and Vlogs out there so you can read or watch someone else go through the process. There are countless books out, there's a thread on HBT where people have weighed in on their favorites.
The economy of scale makes it hard to compete with Busch-Miller-Coors in terms of quality control and just cost per beer. Once you have the equipment you can start to compete, but the initial investment is high.
There are some very popular recipes out there that will give you a nice crisp 'normal' beer rather than exotic flavors and crazy concepts. Don't be afraid to try a beer just because it looks dark. Color doesn't always match the actual flavor or style. Figure out what styles you like and then you can look up recipes by style rather than vague terms like 'light' and 'dark'. Starting out it's tempting to stick with extract since you don't need much equipment or time, but I would encourage you to look at partial mash, or even brew-in-a-bag (BIAB) methods if you're up for a little challenge that opens up a world of flavors to you.
The Brew Your Own magazine has a
recipe index with all grain and extract versions of recipes. Most online supply houses offer their own kits, and if you search the kit by name you should be able to find reviews for them.
If you check the
community forums you could probably find someone in your area to learn the ropes from. Many local home brew stores offer classes or at least advice on recipes and equipment.
You initially said you were looking to make a nice crisp
Pilsner. Some similar styles that are more forgiving you could look into
California Common,
Cream & Blond ,
British Mild , and
American Amber(
recipe). Apologies if those links are a bit verbose for your needs, but they are intended to help you find flavors you like and the beers that have them.