i haven't tried the NB brew; but i recently brewed up a recipe of my own using only Aramis hops and got quite a different impression. (if you want to see what i did, i posted about it here: Aramis hops (and basic recipe)
in my experience, the Aramis hops have been intensely -- almost overwhelmingly -- floral. (to the extent that if i were thinking of making a jasmine IPA, i might instead think of just using a lot of Aramis; and would surely use that as my flavor/aroma hop choice to complement any actual jasmine.) although there are definitely grassy notes, for me they reveal themselves more in the bitterness that lingers after the initial floral notes.
in certain respects, the hop might be too much like drinking a beer in a florist's shop to appeal to some tastes; but i think it's got a lot of potential for brewers who like to experiment.
(sorry if this is somewhat off-topic to the particular NB brew.)