It seems to me the response pasted in the original post is perfectly polite and professional. And it does answer the questions asked. It is not 'fired back' and it's certainly not 'dehumanized. communication'.
At one of the spectrum the complainers think protected information which helps ensure the company's continued success should be freely available. They even try to justify that giving away their recipe will help sales (good luck convincing any serious person with that). On the other end of this cyclic argument they criticize the brewery's PR practices. Seriously. Really.
It's hard to believe the comments brought up in this thread about this excellent brewery.
At one of the spectrum the complainers think protected information which helps ensure the company's continued success should be freely available. They even try to justify that giving away their recipe will help sales (good luck convincing any serious person with that). On the other end of this cyclic argument they criticize the brewery's PR practices. Seriously. Really.
It's hard to believe the comments brought up in this thread about this excellent brewery.