MillerCoors Panel Questions

This is kind of a spin-off from this thread.
https://www.homebrewtalk.com/f14/free-brewmasters-tasting-kit-killians-red-108665/index19.html

It seems that several of us got invited to participate in a survey panel, with the possibility of more surveys in the future.

I thought it would be interesting to discuss some of the questions they are asking.

This will be a paraphrased version of one of the groupings of questions.

"For each of the following, please answer with 1=Completely Disagree, 2=Somewhat Disagree, 3=Slightly Disagree, 4=Slightly Agree, 5=Somewhat Agree, 6=Completely Agree.

-My Friends often drink cool and trendy drinks.
-People often judge you by what you drink.
-Drinking beer is part of who I am.
-I drink beer to relax at the end of the day.
-It's easier to control my drinking with beer.
-I like to experiment and try new beers.
-Less expensive beers are just as good as premium priced ones.
-I like the little "extras" when drinking beer (frosted mug, wedge of lime, etc)
-Drinking certain brands of beer makes me think about lots of great times I've had
-I like drinking the same brand(s) of beer because I know I'll get a consisten taste every time
-I can drink light beer and function just fine.
-I don't like light beer because it has less taste.
-Light beers are more refreshing than other beers.
-Light beers help me to control my weight.

I like the 'extras' in beer too, but that's lacing and head retention...

OK, I'll bite.

Question 5 presumes a drinking problem and none of the available answers allows you to indicate the question is irrelevant.

Same with 4th from the bottom. I can drink light beer and function just fine... Strongly disagree. Light beer totally throws me off my groove. However, this again presumes a drinking problem.

WTF?

I just got done doing that survey.... Takes a little time...

Just did the survey too, some really detailed questions about my past drinking habits, had to just throw out numbers for most of them.

Obviously a "What do you want to see in our TV ads" poll, and has nothing to do with their beer.

-My Friends often drink cool and trendy drinks. Do we push the trendy/popular drinker angle?
-People often judge you by what you drink. Do we push the our beer make you a sophisticated drinker angle?
-Drinking beer is part of who I am.Is this person someone who actually drinks beer, or is he our biggest customer?
-I drink beer to relax at the end of the day. Do we push the relaxation angle? (ala Corona)
-It's easier to control my drinking with beer. Not sure on this one? Push pre-portioned drinks?
-I like to experiment and try new beers. Should we start making (more) spin-off beer? aka Lime
-Less expensive beers are just as good as premium priced ones. Can you tell the difference between piss and beer?
-I like the little "extras" when drinking beer (frosted mug, wedge of lime, etc) How much does beer presentation matter to you in our commercials?
-Drinking certain brands of beer makes me think about lots of great times I've had Should we do flashback commercials?
-I like drinking the same brand(s) of beer because I know I'll get a consistent taste every time Do we spotlight our unchanged recipe for the last 20 years? (or release a 'classic' version for 5$ more than the current mix)
-I can drink light beer and function just fine. Did you know beer comes in another color?
-I don't like light beer because it has less taste. Do you drink our beer?
-Light beers are more refreshing than other beers. Do you drink our beer? And/or Should we push harder on the "refreshing" angle.
-Light beers help me to control my weight. Should we remove more flavor for calorie based ads?

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Sigafoos said:

I like the 'extras' in beer too, but that's lacing and head retention...

Click to expand...

Flavor....

Nice Nugu!

-It's easier to control my drinking with beer. Not sure on this one? Push pre-portioned drinks?

Click to expand...

I have a guess: You're just the type we want buying our beer...your answers count double! PLEASE DRINK RESPONSIBLY.

FWIW...Here is what appears to be a 'real' study.

Nugu said:

-Less expensive beers are just as good as premium priced ones. Can you tell the difference between OUR piss and actual beer?

Click to expand...

fixed it for you.

I'm sure a lot of us will get this. I just did my second online survey. And I haven't even gotten my plastiware yet.

Got mt palsticware
not sure if I'll bother with the surveys

I haven't gotten my cups yet, but I've taken 2 of the surveys. At the very least, I feel like I'm giving them some good creative input.

The majority of their check boxes go unchecked, and I fill out the "other" category with a laundry list of the beers that I enjoy drinking. Perhaps one voice will make a difference.

I did 2 of the surveys also. Hopefully I'll get chosen for the next one since they said it involved $75 for some of the participants.

Still haven't gotten my plastic tasting cups, though.