It's fairly popular in the StL area. Lots of people are salty about the AB / InBev deal and like the locally produced alternative. It's not bad schwill really. If it were a little cheaper, it would be in the running for "canned fizzy water for massive clubhouse consumption" without a doubt. Maybe the 30 pack will crack that market- most of the stuff I see is sixers of bottles, and we can get a sixer of locally produced Schlafly for about a buck more in most gas stations- their decent pale ale is sold just about everywhere.
Certainly doesn't rate an 80 in my book, but I guess when compared with other beers of the style, well, it's about as good as it gets.