brewski09
Well-Known Member
midfielder5 said:The current issue of Zymurgy noted a county government study re tourism (pg5). The craft beverage industry in the county where Russian River Brewing Co is located (Sonoma) contributed $123 million to the local economy in 2012; and this year's PtYounger release contributed $2.35 million to Sonoma County during the two weeks -- 65% of the attendees were from out of town beer tourists. Alchemy can probably show a similar impact from their popularity and hopefully get a bigger sign or do something at a different location so this one neighbor won't make complaints about her driveway.
Unfortunately, I don't think Sonoma county is a suitable case study because of the wine industry. Even within a few minutes of downtown Santa Rosa (RRBC's location) you have several fantastic wineries. When you factor the wineries in the cities of Sonoma into it, the data is even more skewed. I do believe the breweries can and do contribute a lot to the economy, but SoCo is not the appropriate locale to cite.