If you want to make the best beer you can, and i know we all do, yeast health is super important. Whitelabs says that the liquid pack is nearly dead at 4 months - so if you buy 100 billion cells, you likely have 35 billion remaining after 90 days of manufacturing. great site to check is brewersfriend.com Awesome calculator there for yeast counts. A widely desired and accepted yeast count is 150 billion per 5 gallons of 1050 wort. Right off the bat, the liquid yeast is only give you 100 billion and thats at it's freshest date. I would also mention that as your cell count reduces as the pack ages, the stress the yeast cells are under increases. A starter is pretty mandatory (over pitch is way better than under pitch) but realize that if you start with 40 billion stressed cells and use a 1 litre starter, you are likely very short on your pitch rate. good luck.