McCall St. Brewer
Well-Known Member
The "Born On Dates" ad campaing by A-B a few years ago has, IMHO, probably set brewing back 1000 years by brainwashing everyone that beer is better if it is freshly made.
Today, for the umteenth maddening time I noticed a batch of my homebrew that is postively OLD finally getting good-- only to also notice that I have less than half the batch of it left! Most of my batches take months not weeks to reach a stage where I am satisfied with them.
Call me a cynic if you like, but I suspect that the good folks at A-B found that they could save zillions of dollars if they could adapt the Japanese "just in time" methods to the manufacture (yes manufacture, not brewing) of beer. I suppose if they were to bring all the ingredients in just in time to throw it together to make their BMC and then just as soon as it is passably drinkable, bottle it and ship it out to stores, they would really save on warehouse costs.
The genius in it all was to so successfully persuade so many people that this was a good thing to not age their beer more.
Today, for the umteenth maddening time I noticed a batch of my homebrew that is postively OLD finally getting good-- only to also notice that I have less than half the batch of it left! Most of my batches take months not weeks to reach a stage where I am satisfied with them.
Call me a cynic if you like, but I suspect that the good folks at A-B found that they could save zillions of dollars if they could adapt the Japanese "just in time" methods to the manufacture (yes manufacture, not brewing) of beer. I suppose if they were to bring all the ingredients in just in time to throw it together to make their BMC and then just as soon as it is passably drinkable, bottle it and ship it out to stores, they would really save on warehouse costs.
The genius in it all was to so successfully persuade so many people that this was a good thing to not age their beer more.