I've brewed that American Lite kti before, and I thought it was pretty good. Much more flavor than a BMC. I served it to both BMC drinkers (most notably my SWMBO) and my fellow beer snobs, and everyone liked it.
That said, I think you would do more to convert the BMC drinkers to the good side of the force by introducing them to the blonde with a little more complexity (isn't that sad commentary, when the blonde is the complex option.....what's the first thing a blonde does every morning??? Goes home!!!).
My BMC friends also really liked the Belgians and Copper Ales I've made, if you want a few more options.
Just be careful, you may increase their weekly beer budget from $9.99 to $30.00!