Saw it last night. It was actually kind of interesting. It's not really in depth. It's definitely not a documentary. And Mike Rowe is entertaining. I think this is a good thing because it makes it more palatable to a wider audience. The Brewmasters show failed because it just wan't relatable for a lot of people. It wasn't technical enough for brewers, and it didn't have any good subtext drama to keep people interested. The Booze show is definitely a lay persons show. It's meant to be entertaining first with a very light history lesson in the background. It's kind of like bar trivia. There's a lot of booze with a few random factoids occasionally thrown in. All-in-all, I think it's a solid, fun show.