A lot of craft beer Mag's that ive been reading seem to think that breweries and drinkers are going to be trending towards session beers. I don't think Ipa's and eccentric "series" beers are going anywhere, but what do you think?
I doubt it, because the market is still driven by the consumer and not the brewer/connoisseur. Beer snobs like sours, Joe Craftbeer aint ready for them.I think sour beers are the next thing
PLEASE!!!!beers with a super high malt profile.
inhousebrew said:There's no way sours become the next big thing because there is no real quick and easy way to make them. It's too much time, too much space dedicated to something that needs to age forever and while there's little risk of infection if you do it right there is still that risk of infecting other batches making brewer's nervous. So, it's not going to happen.
I'm on boarded with session beers and have already started heavily incorporating them into my brewing schedule.
There's just too many IPAs out there.
Airborneguy said:BMC would never touch sours. It's way too far out of their market. They're not stupid. They know that anyone who enjoys sours enough to spend money on them regularly is not going to be a fan of the BMC companies.
Revision: There's just too many mediocre IPAs out there. Not too many breweries are producing liquid gold...
We need more "great" IPAs.
But I will concur with the first poster and say that more Sours will hit the market due to increased demand. They won't satiate the market, but there will be higher demand for them. Also, high alcohol beers, Imperial Stouts, Bourbon Beers, etc. will continue to be on the rise. We're also sure to see more mass-marketing of American-made Blue Moon type beers for the newbs.
Bigger and Bolder seems to be more attractive to the masses for some reason. Session beers are wonderful I think, but I don't think it will ever be trendy to drink 2 or 3% abv milds/bitters.
Yet it is plenty trendy to drink 4-5% PBR or Black Label. Sigh...
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