I bought a few bottles of Daleside Monkey Wrench strong ale (5.3%ABV), and on the label it says 'Do not refrigerate for more than 10 minutes', What's up with that?
Pretty stupid instructions IMO. If for some reason my storage area is @ 70 degrees 10 minutes in the refrigerator won't come close to dropping the beer to cellar temp. Perhaps a less cryptic message that states "Best when served at xx*" would be more useful.