The other day I caught a distributor trying to tell a guy that "Blue Moon" is made in Belgium.
I usually ignore this kind of outrageous nonsense, but enough was enough.
I turned to both of them and said, "Not True. The Blue Moon brand was created at The Sandlot Brewery at Rockies Field, home of said baseball team. Their primary job is exploring new brands that SAB-Miller / Coors wants to market as craft brands. They do a wonderful job, and are notorious at being welcomed in the craft scene by the "true" craft brands. Keith Villa, is a respected man of the scene."
To which the distributor said, "Well it was made originally in Belgium."
"Nope, although the original core style is of Belgium decent, that's about as far as it goes. If anything it has more British roots, than any-other European country. Being that SAB Miller is the primary owner and brewer of the brand..."
I flipped up the 12 pack to show 'em both the label that says, "Brewed and Bottled in Golden, Co."
Then I asked, "What else comes from Golden, CO."
The customer replies, "COORS!"
Bingo!
...sad.