I wanted to get some feedback from you guys. I have a newsletter system installed on my website so anyone that puts their email address in will get a rare email from me announcing new products or stock updates, etc. It's currently a pure opt-in system. They put their address in and if by some chance they want out immediately, it's a simple one-click link in the newsletter and they are off.
However, I have many more emails in my transaction lists from before I added the newsletter signup. The question is, is it wrong or in poor taste to add previous customers to the mailing list given how easy it is to opt out immediately? I'm torn because even though it would drive sales, I also think a good portion of previous customers would be interested in getting news. Maybe not. Help.
Just to make sure someone isn't reading between the lines, this has nothing to do with selling people's info or anything.
However, I have many more emails in my transaction lists from before I added the newsletter signup. The question is, is it wrong or in poor taste to add previous customers to the mailing list given how easy it is to opt out immediately? I'm torn because even though it would drive sales, I also think a good portion of previous customers would be interested in getting news. Maybe not. Help.
Just to make sure someone isn't reading between the lines, this has nothing to do with selling people's info or anything.