It's not a secret or anything, they're very forthcoming about how they make their product. You can re-create their practices but the end result will be different. It starts with their own orchard, where they grow old, non/low-fertilized trees. Mix a big blend of many different apples and the resulting juice is very low in nitrogen, phosphorous etc and therefor lacking in natural yeast nutrients. Ferment at a low temp over many months and bottle when ready.
The 'no commercial yeast' just means they're not pitching a starter or anything. They do have a relatively stable colony of yeast in their orchard, on their processing equipment and in their production area which essentially inoculates any juice it comes into contact with, mitigating much of the risk an amateur would face with a wild ferment.
From a technical standpoint it sounds like a very French way of making cider.