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Old 06-17-2013, 09:20 PM   #1
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Default Artificially limiting the supply results in higher rated beer

Artificially limiting the supply results in higher rated beer.

Examples are Westvleteren 12, Heady Topper, Pliny the Younger. Don't misunderstand, these are most excellent beers, top of the line, but what if they were commonly available at your supermarket (maybe they are in your local area)?

Wouldn't BMC be considered great if it's supply was severely limited to a small area?

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Old 06-17-2013, 09:22 PM   #2
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No.

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Old 06-17-2013, 09:27 PM   #3
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Quote:
Originally Posted by Cathedral View Post
No.
Care to elaborate?
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Old 06-17-2013, 09:27 PM   #4
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If it is difficult to get typically I find it tastes better to you. I remember when I could not get Fat Tire in Va. So whenever I could get it I thought it was the greatest beer ever. Now that it is everywhere, it's not even my go-to beer.

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Old 06-17-2013, 09:44 PM   #5
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Without a doubt. You can get tired of anything if you can get it all the time.

A local bar near me had Hopslam, and Nugget nectar available for over a month. It got to the point where I was kinda tired of em. Now that it's been a couple of months,and I wish I could go grab some, but with soooo many craft beers out there I can find something else till they come back around.

The limited distribution beers are another story. I would like to be able to get Heady on a regular basis, so when I can I'm sure It's "better" to me than someone that lives a mile from the brewery.

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Old 06-17-2013, 09:49 PM   #6
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Yup, same can be said of some seasonal stouts that are difficult to get a hold of like The Abyss from Deschutes Brewery out here in Oregon.

Even when its released, its in such small quantities that after 2-3 weeks its gone off all the shelves by people who buy it all up.

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Old 06-17-2013, 09:57 PM   #7
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Quote:
Originally Posted by ShootsNRoots View Post
Wouldn't BMC be considered great if it's supply was severely limited to a small area?
I think Cathedral was responding to this with his "no" and I agree. There's lots of bad beer that you can't get everywhere. A local brewery makes a blueberry lager and it's just awful. Just because 95% of the country can't get it, doesn't make it a great beer. Same with BMC.
Quote:
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Artificially limiting the supply results in higher rated beer.
I'd say some great beers do get a slight bump up in ratings because of limited supply. Yes, Pliny is an awesome beer, but I'm not sure if it deserves all the praise it gets and I think part of it is because it's limited supply.

BTW, I don't think any brewery limits supply. Don't you think they'd rather sell more? Maybe I'm wrong.
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Old 06-18-2013, 12:59 AM   #8
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Quote:
Originally Posted by ShootsNRoots View Post
Care to elaborate?
Actually, I agree with you. I just don't want it to be true.

A buddy of mine loves to tell a story about how he was in Czechoslovakia or some place BFE and he asked a cab driver to take him to the place that has the best beer. Cab driver says, "OK!" and takes him to a bar, walks in, and buys a Miller Genuine Draft. It was a rare treat for them.

And of course breweries limit their supply. Sometimes just for marketing, most times to make room for other beer, sometimes a mixture of both. Think of some great seasonal beers that you can only get at certain times a year. Beers that sell like hotcakes when they come out, like Sam Adams Oktoberfest. They could sell that year round and it would be a good source of income. However, limiting the supply both a) damn near guarantees the whole batch will be sold and b) frees up the kettles to whip up something else.

I understand that supply and demand can create sensationalism; that's why I buy beers based off of what tastes good to me--if a beer "rates" good, I don't give a damn. If a beer rates good and is really hard to find, then I don't give a damn about ever having it. There is so much that I can get to keep me busy that I don't worry about it.

I've never had Heady, or any Pliny, and I don't mind that. If I get the chance I will, but in the mean time I'm enjoying my Great Lakes Lake Erie Monster or Hoppin' Frog Hoppin' to Heaven IPA.

How's that for elaboration, eh?!
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Old 06-18-2013, 03:04 AM   #9
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Quote:
Originally Posted by mtnagel View Post
BTW, I don't think any brewery limits supply. Don't you think they'd rather sell more? Maybe I'm wrong.
I'm cynical. I believe there are breweries that take the approach to limit supply to increase caché. This makes the brand seem better because everyone wants it. This then enables them to sell their other beers and people will try them because it comes from XYZ brewery that makes that one beer than everyone wants and sells out in 2 hours after release. Yea, I totally believe there are guys doing just this because it allows them to market their other beers and make more money.
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Old 06-18-2013, 03:23 AM   #10
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This is an interesting idea. I'm a business PhD student and this would make for a fun paper. Anyone know where I might find data of the number of barrels produced of different beers? Maybe the ATF, state liquor boards, or tax records? Or is there some reporting within the industry?

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