rtwcoastie
Member
Hi Everyone,
I'm a home brewer who also happens to be an MBA student... maybe the other way around? Anyway one of my classes is a consumer behavior course and we're doing a project trying to create a pitch for a home brewing "batch of the month" club or "subscription box" for a scheduled mailing of a new kit. If you would take a minute or two to leave your general feedback on such an idea, I would really appreciate it! Below is an initial outline of what it may include/look like, please feel free to criticize, agree, whatever!
Initial Signup:
*Choose All Grain, Partial Mash, Extract w/specialty grains, or Extract only. (check box for able to lager, or ale only)
*Choose: Receive kit Monthly, quarterly, semi-annually
Recipes would be automatically chosen for you. They would be seasonal in nature, ie you would receive ingredients for a pumpkin ale in August, winter warmer ingredients in September/October etc...
Cost would be comparable with ordering the ingredients online/in store, and would fluctuate w/the recipe ie) the imperial IPA recipe w/10oz of hops would cost you more than say the summer wheat.
We're playing with the idea of being able to opt out any time, or choosing to skip a kit if you haven't gotten to brewing the last one.
We would NOT be a home brew supply shop, simply ingredients for the beer of the month club.
Alright, you're feedback is greatly appreciated! Ready, go!
I'm a home brewer who also happens to be an MBA student... maybe the other way around? Anyway one of my classes is a consumer behavior course and we're doing a project trying to create a pitch for a home brewing "batch of the month" club or "subscription box" for a scheduled mailing of a new kit. If you would take a minute or two to leave your general feedback on such an idea, I would really appreciate it! Below is an initial outline of what it may include/look like, please feel free to criticize, agree, whatever!
Initial Signup:
*Choose All Grain, Partial Mash, Extract w/specialty grains, or Extract only. (check box for able to lager, or ale only)
*Choose: Receive kit Monthly, quarterly, semi-annually
Recipes would be automatically chosen for you. They would be seasonal in nature, ie you would receive ingredients for a pumpkin ale in August, winter warmer ingredients in September/October etc...
Cost would be comparable with ordering the ingredients online/in store, and would fluctuate w/the recipe ie) the imperial IPA recipe w/10oz of hops would cost you more than say the summer wheat.
We're playing with the idea of being able to opt out any time, or choosing to skip a kit if you haven't gotten to brewing the last one.
We would NOT be a home brew supply shop, simply ingredients for the beer of the month club.
Alright, you're feedback is greatly appreciated! Ready, go!