I really don't get the point of the twinkie in the mash though? It's not like you're making a twinkie flavored ale. 1 twinkie won't contribute anything to the beer. Maybe a whole box would.
But just adding one sounds more like a marketing thing than making a real beer with them...Kinda like "Triple hopped" or "cold brewed."
I don't even get the "oh wow, cool" responses to this. It's not all that original. Look at the stuff done for the
iron brewer competition, or some of the experiemental recipes on here, both mine and others.
If you're going to do something like this then go all out and do it. Calculate how much sugar is in a pound of them, then work a recipe around it's contribution to the whole beer.
Don't just put one measly twinkie in a beer, and think you're hot ****. Because it's really not.
Do something like a caramel cream ale with a box or two of twinkies then we're talking.