To me they just seem like they are aimed at BMC drinkers,like a transition to craft beer.They are all pretty drinkable but with more flavor than BMC, thats about it. Im just glad i can sample them and not deal with buying a six pack of most of what i dont care for. I remember liking the winter lager alot last year at an applebees,when this was my best choice, but bringing one home in a sampler pack and thinking ehhh,its ok i guess.They still have good beer just not something i would buy often, i guess.